Autoamerica launches news for Automec 2023


Autoamerica Autoproducs will participate in the largest automotive Aftermarket event in Latin America, the 15th edition of the international auto parts, equipment and services fair, Automec. The event will take place from April 25th to 29th and will have Automerica Autoproducs as one of the 1,500 exhibiting brands that will participate with the perspective of informing, connecting and promoting opportunities in the automotive aftermarket.

According to Autoamerica group’s marketing manager, Rodrigo Montanari, the event is important and goes hand in hand with the company’s current situation. “Participating in Automec is very important for Automerica, especially due to the volume of launches that the company has. That is, ideal for launching products and, therefore, we ended up forcing ourselves to participate, precisely because of the importance and what the event provides”, he clarifies.

Automec aims to expand the technical content that looks to the future and, in this way, brings together all the links in the chain in the automotive sector, such as the manufacturer, the counter, the automotive center and the independent mechanic. Taking advantage of this opportunity, Automerica is going to make around 20 products available at the exhibitor, in addition to two novelties that will be presented at the event, according to Automerica’s sales manager, Giselle Pereira,.

“We are bringing a new line of oil to Brazil, which is Novonol – a high quality German brand that will compete well in the national market. In addition, we are going to launch a retail line that we are calling pocket line. Products that are for professional use, but that are easy to apply to be used at home”, highlights, Giselle.

NOVONOL – Partner company that develops innovative high-performance lubricants directly from Germany with uniformly high quality for a wide variety of applications worldwide based on experience, which combines innovation, energy and internationally appreciated German values ​​such as quality and reliability.

POCKET LINE – The products that will be in an economical 300 ml version and that will be launched at Automec are Prewash, Extreme Shampoo, Tire Shine, Glass Cleaner, Leather Cleaner, Leather Hydrate, Interior detaile, Cera gold Carnaúba, Triple, Blackout and All plastic.

AUTOMEC 2023 – This year’s edition will mark the resumption, since 2019, of the main stage of news and business opportunities in the replacement and repair market for light, heavy and commercial vehicles. It is estimated that this event may account for a total business volume of over R$ 24 billion.


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