In March, Autoamerica Autoproducs released the 2023 digital catalog of products, which, in addition to portraying the variety of types and their specificities, presents the novelty of the change in the company’s visual identity. Project that started in 2021, with the perspective of Automerica communicating as a large group. In this way, aligning with current design standards and with technical information, but easy to understand with your audience.
The material shows the entire line of accessories, with products that are already known and traditional in the automotive aesthetics scenario, which have been updated in new packaging – look and size. This is the case of Super Polidor – polishing mass; that went through the process of the two changes. In terms of appearance, a cleaner touch, while in terms of size, now, in addition to the 1 kg version, there is a 4 kg version instead of the 5 kg version, which will no longer be produced. Another product that went through this process was Extreme, Automerica’s neutral shampoo, which is now produced in 1.5 liters and 500ml, no longer having the 2 liter option.
In addition, new products were added to the catalog, further enhancing and improving the performance of professional washing, detailing and automotive repainting services. In this case, we can say about the darling of the moment, the Fast Cut. Polishing compound, which is a product for the cutting stage and which provides high gloss, without staining plastics and rubbers. If used correctly, it offers high performance and low pad wear.
Another highlight in the Catalog is the presentation of Autoamerica’s partner companies, such as Menzerna, Mothers and Buff and Shine, which also have their products disclosed in the material. In all, there are 117 products in the catalogue, 66 of which are from Automerica, 23 from Mothers, 19 from Menzerna and nine from Buff and Shine. It’s more content to facilitate rapprochement and open paths with the public, when we talk about helping with the choice of products. The catalog is available in the online version.