New Autoamerica website is live!

Capa para blog - novo site no ar

With a view to strengthening the group’s communication, Automerica developed a new website, launched in mid-April. This novelty comes with the company’s objective to guarantee more speed and dynamism in the implantation of the group’s information, presenting the varieties of possibilities and a more modern experience to the user/client.

A dynamic and structured project, which started from a need of the company and meets with the application of the new identity of the group, with an innovative layout that is adequate to the profile, according to the marketing manager of the Autoamerica group, Rodrigo Montanari.

“We understand that we should position ourselves as a large business group in the automotive sector. Therefore, we saw the opportunity to create a website that would respond to this need. As it had several different identities, with this action we were able to unify, and we needed to communicate this, as a large company”, he clarifies.

In this way, the new website is another step in the constant improvement of our communication with the perspective of consolidating the online presence through the union of Autoamerica Autoproducts and Autoamerica Tires, forming the Autoamerica Group business group.

Based on this scenario, the sales manager at Automerica Autoproducs, Giselle Pereira, welcomes this change and that it may bring benefits to the Autoamerica group in the future. “Now, with the new website, we are going to present ourselves better to the market and also make the market recognize us as a great company. From now on, we have this posture”, he evaluates.

According to the regional manager of Autoamerica Tires, Selestino Kreia Junior, this process is very important for the recognition of the different business divisions of the group. “This model is essential to facilitate navigation and access to information, as specific menus were created for each division and this allows users to quickly find what they are looking for. In addition, the site has an advanced search system that helps locate specific information in each of the divisions”, he highlights.

However, on the new site there is a presence of all the Autoamerica Group products involved – together with those of the partners Mothers, Menzerna, Buff and Shine and Cyclo, in the other types, from automotive aesthetics, repair and tires. It is yet another tool to facilitate rapprochement and open paths with the public/market. The new Autoamerica group website is suitable for desktop and mobile.

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