From Asia and North America to Brazil

Get to know some of the processes and sectors involved in the purchase, sale, transport and storage of the main product of the Autoamerica Group

The Autoamerica Group is among the five largest importers of tires in Brazil – according to the comparison of import volumes –, bringing around 300,000 units to the country every month.

Distributing cargo, passenger and agricultural tires, the company has stocks spread across almost every state in the country, covering 90% of the national territory.

From China, India, Vietnam, Malaysia, Thailand and Mexico to more than 25 strategically located distribution centers and stores, the group serves more than 10,000 resellers, fleets and, in the cargo tire line, final consumers.

With a volume of more than 150 containers per month, the group imports 100% by sea, arriving by ship, bound for the ports of Paranaguá and Suape.

Tires are collected at the port, transported to warehouses and sent to other states in the country through Gomma and Tríssino Pneus, the group’s distributors.

To move this quantity of products, the group has an internal foreign trade office and planning, inventory and logistics sectors that operate in the transport and storage of cargo unloaded in Brazil.

The channels are part of the procedure created by the Federal Revenue to analyze the goods that enter the country. Colors vary depending on the need to check products from containers. See above a comment from the foreign trade manager about the bureaucratic process.

Cargo transit time to destination is 30 to 45 days, depending on the port where it is being destined, and 10 to 30 days at the port, for inspection of products and documentation.

Therefore, purchase orders are sent to factories 2 to 3 months in advance.

Orders are placed based on a 1-year data history, which allows analyzing each branch’s individual needs, market demands and seasonality.

The process is carried out by the planning sector.

Listen to the audio of Simony Huck, planning manager 👇


Use the up or down arrows to increase or decrease the volume.

Each order can generate up to twenty of the main import documents, resulting from the negotiation process between the exporter and the importer, called Proforma Invoices, depending on the brand.

The tire brand Hifly, for example, generates a Proforma number per container. The Proformas inserted in the system are used by the tax sector to enter the Invoice and foreign trade receives these documents, with the return of the factories, and continues the process.

After the time between purchase and transport, the containers can go to the next destination: the distribution and storage centers.

In the video on the side, the operations and logistics supervisor Emerson Adão da Silva talks about the loading and unloading process.

Tires are taken from one distribution center to another by means of urban and road transport.

Watch the testimony of Paulo Fornazari, logistics manager, about the volume of cargo.

In addition to selling the products on the national market, the importer is responsible for the destination of the cargo. The Autoamerica Group complies with all destinations for the unserviceable products and tires it sells. For this, the group has an internal process of reverse policy to be able to make this destination in the appropriate places.


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